Does age matter?
I’m loving pen & watercolour. It has a slightly quirky feel about it. It’s fun to do!
When I post an advert selling my watercolours on Facebook, I sometimes wonder, ‘Whose been looking?’ ‘Which country are they from?’ ‘What age group are they in?’ ‘Does it matter anyway?’
I’ve recently introduced a new dimension to my painting style. I’ve had a go at pen & watercolour. The first paintings in this style have proved popular. Two sold almost as soon as I posted them on social media.
When I looked at the ‘analytics’, I got a surprise. The paintings in the new style led to a dramatic shift in the age profile of those responding. Previously, my paintings have been by far the most popular with the 65+ age group. Younger groups showed less interest. As soon as I started producing paintings in pen & watercolour, a younger age group (35-44yrs) became by far the largest group showing interest.
Does age matter? Not to me, but perhaps we underestimate how style, even with slight changes, can influence the audience.
I’m loving pen & watercolour. It has a slightly quirky feel about it. It’s fun to do!
Watch this space, whatever your age!! - www.peterrobinsonart.org